A new study conducted by iYogi Insights, the research division of the leading independent provider of on-demand remote tech support services, reveals that 42 percent of consumers subscribe to new products and services after experiencing them for free. Based on a survey of more than 2,000 iYogi customers, the research reveals that a Freemium offering is key to the success and market penetration for new and emerging products or service categories.

iYogi’s 2012 Freemium Research Report examines consumer adoption of new products and services. Key findings and research highlights include: