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Freemium model works well for online movie video industry

May 15th, 2012
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The findings were based on the responses of more than 2,000 iYogi customers and the data shows that a "freemium" offer is vital to the success and market penetration for new products and services.

The movie and video industry showed the most success using freemium techniques, with a 57% conversion rate from free to paid subscriptions. This is particularly true of first time users among which conversion rates from freemium promotions were highest: