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42% of Consumers Pay for Products or Services After Trying Them

May 14th, 2012
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The free sample has been used to tempt grocery shoppers since the invention of the toothpick, yet many of today’s marketers are reluctant to give anything away. Apps, ebooks, access — you gotta give a little and if you do, you’ll get a lot.

iYogi just released a new study and infographic all about the power of the Freemium model. Their results show that 100% of the people they surveyed have tried a Freemium product and 42% have gone on to pay for it.