Adobe announced the acquisition of new customers – HDFC Life, iYogi, Sterling Holidays, ShopClues, PayBack among many more – demonstrating the high demand for Adobe Marketing Cloud in the country.Adobe Marketing Cloud, which was named the industry leader in multiple recent marketing cloud vendor reports by Forrester and Gartner, processes more than 30.5 trillion transactions a year and has become a major business driver for Adobe, recording $1.17 billion in revenue in ‘14.
In India, numerous customers ranging from media and entertainment, e-commerce, BFSI and government, have embraced Adobe Marketing Cloud, which integrates eight key offerings together or stand-alone – Adobe Analytics, Adobe Target, Adobe Social, Adobe Media Optimizer, Adobe Campaign, Adobe Experience Manager and the recently added Adobe Primetime and Adobe Audience Manager – which enable businesses to make, manage, measure and monetize their digital spends.
“India is one of the fastest growing markets for Adobe’s digital marketing business, and a substantial amount of the leadership and development for the Adobe Marketing Cloud products is taking place at our Adobe offices in the region,” said Brad Rencher, Senior Vice President and General Manager, Digital Marketing, Adobe, who is in Delhi for Adobe’s first Digital Marketing Forum 2015 in India. “I’m excited to share our vision for Digital Marketing with customers, partners, and the industry at this event, and to confirm our commitment to helping major Indian companies deliver consistent digital experiences to consumers across multiple brand touch-points.”
Speakers at the event include Shantanu Narayan, Adobe’s President and CEO, along with Brad Rencher. Other highlighted speakers are Mariam M. Mathew, Chief Operating Officer, Manorama Online; Kirthiga Reddy, MD, Facebook India; Gaurav Dwivedi, Director, DeitY and CEO MyGov; Sandeep Menon, Global Practice Leader, Digital Marketing Services, Cognizant; Pravin Shinde, Head Digital Analytics, Flipkart; and Ambrish Bajaj, Head of Mobile, Jabong. The event is being attended by over 500 senior marketing and related professionals.
“Today, customers can be confident that as they grow, Adobe has the capability to scale for them as they embark on their own digital transformation. The journey begins with a single step and in many cases, a single solution. As companies develop an understanding for the power unleashed by analytics, and experience the efficiencies created by these digital tools, we see an increasing hunger to do more. And our growth in the country is a testimony to that,” said Umang Bedi, Managing Director, South Asia, Adobe.