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iYogi’s President of Marketing Vishal Dhar releases whitepaper on “Answering the Customer Engagement Riddle in the Era of Pervasive Automation” at Telecoms Techworld, London

Nov 22nd, 2013
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London, United Kingdom, November 22 – On day one of the Telecoms Techworld conference in Olympia Central, London, iYogi’s Co-Founder & President of Marketing Vishal Dhar iYogi will release a whitepaper titled Answering the Customer Engagement Riddle in the era of Pervasive Automation. The whitepaper discusses the challenge that follows from pervasive support automation, which is the immediate, drastic drop in customer satisfaction. Breaking the phenomenon down, the whitepaper points out ways to keep customers happy and at the same time utilize the cost savings that support automation brings to the table.

“Automation does not necessarily have to eliminate the human touch. What we need is strategic use of human contact combined with intelligent automation,” said Vishal Dhar, Co-Founder and President Marketing, iYogi and the author of the whitepaper. “A more selective engagement model can allow for higher levels of interaction, better timing and context for service delivery, greater use of gathered data, better service, and opportunities for additional sales”, he added.

The whitepaper will be available to download at

Vishal Dhar is also speaking on the topic at 14:40 pm on November 26th. Apart from this highly anticipated talk, Vishal will also be on the panel discussing ‘Opportunities, partnerships and challenges within the IoT and M2M space’ on the same day. The panel will look at future trends in the IOT and M2M space and discuss opportunities arising as a result.

About iYogi

iYogi  is a global on-demand software and services company that provides software and comprehensive tech support for consumers and small businesses in United States, United Kingdom, Canada, Australia, GCC states and India. iYogi's proven global delivery model, including proprietary Digital Service Cloud and highly qualified technicians, is designed to manage the increasing dependency on complex technology for consumers and businesses. Major resellers and technology companies are turning to iYogi to improve customer satisfaction, reduce return rates, and deliver a compelling new value added offering to customers. For more information on iYogi, visit

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Shreya Sabharwal

Alphabet Consulting