If you were to ask your average consumer what they're looking for in a company that sells them a product or service, they might say they're looking for decent pricing, or maybe good customer service. But according to a recent report, free products and services are extremely important to many consumers, and nearly half of them will return to a company that gives away something for free.

A new report conducted by technical support firm iYogi Insights shows that 42 percent of consumers will use a company again, if they receive new products and services for free. Which makes total sense, right? Think about when you're strolling through your mall's food court, and you receive that free toothpick sample of orange chicken from that Chinese eatery, or you accept a first-week-free-deal from that gym you always wanted to try.