Less than a month after taking a critical decision of postponing its IPO launch, tech support company iYogi has trained its sights on India for its next phase of expansion. Having experienced good regional adoption rates in the United States, the company is aiming for a 15% market share within the Indian technical support services segment.
Founded by Uday Challu and Vishal Dhar in 2007, iYogi offers technical support mechanism for IT infrastructure. Additionally, its business plan involves offering remote as well as extensive on-site troubleshooting support for almost all consumer electronics in the IT field like desktops and laptop computers, tablets, smartphones. To extend the scope the company also works on ancillary devices like printers & other home electronics like Televisions, home theatre system and even MP3 players.
Why the delay in catering to the Indian region?
Having being established by two Indians, it could be considered odd that the duo did not focus on this region till now. Well, CEO Uday Challu has a logical explanation, “So far, we consciously stayed away from India because we wanted the market and our company to mature, but now we feel the time has come”. Interestingly, they will adopt a completely different approach for the Indian sub-continent.
iYogi typically catered to the affluent US residential segment which owns a lot of electronics & needed a comprehensive solution that would cater to all of the equipment. In India, the team will focus on Small & Medium sized Businesses (SMEs & SMBs) revealed Challu, “Here, however, we will flip our model to target small and medium businesses rather than home users like we did in the US”. With multiple rounds of funding & a revenue generation capability of almost US$ 100 Million, the company is confident of establishing a strong foothold.
Let’s see how well it is able to stand up against the local IT repair & services shop.
Via Before It's News